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Home Sustainability
Sustainability – PLAYING THE LONG GAME
PLAYING THE LONG GAME FOR OUR PLANET
At rebel, we get you. We know you want to do your part for a more sustainable planet, and we feel the same way. We also understand that everything we do and every product that we sell has an environmental impact. The team at rebel are taking steps so that our shoes, apparel and sporting goods – have a lower impact from production to the moment they are finally disposed of. Playing the long game for our planet means designing and sourcing materials, products and packaging that aim to minimise waste once they reach the end of their life.
THE STORY SO FAR
When customers shop at rebel, we want them to know that they are buying goods from a company that understands the impact it has on the environment. Hey, we know there’s a long way to go, and that this is an important work in progress, but here are the conscious initiatives that we have implemented so far:
ELL/VOO

Rebel's exclusive women's activewear line, Ell/Voo, is all about balancing style and sustainability. In the 2024 financial year, Elle/Voo proudly used over 316,700 meters of fabric made from approximately 90 tonnes of recycled materials for our women and girls' collections. That means a total of 65% of our fabric comes from recycled sources!

We're always looking for ways to reduce our impact on the planet - for example, we've switched to a paper-based hangtag loop, which helps keep approximately 1 million small plastic components out of landfills every year.

EllVoo
RECYCLE YOUR SPORTS SHOES

Rebel stores across Australia are partnered with TreadLightly's shoe recycling program. The in-store drop off bins collect unwanted sports shoes and responsibly recycles them into useful products like gym mats, floors and playgrounds.

In 2023, Rebel's contribution to the collective recycling of shoes in the sporting goods industry resulted in a collection of 58 tons and a total industry collection of 189 tons. TreadLightly estimates that Rebel collected 22,274 pairs of shoes for recycling.

REBOOT YOUR BOOTS
In partnership with the AFL and TreadLightly, rebel launched the reboot your boots campaign initiative, with the shared goal of supporting communities in need and to help inspire Australians to chase their sporting dreams and passion. The initiative leveraged key AFL events such as Gather Round and Sir Doug Nicholls Round, whilst providing support to the Ltyentye Apurte (Santa Teresa) community in the Northern Territory. rebel customers and AFL fans were encouraged to donate their pre-loved boots during Gather Round, which were cleaned and sorted, before being donated to the Santa Teresa community along with $1,000 worth of footy equipment.
NEW LIFE FOR REBEL UNIFORMS

Following the update and replacement of team member uniforms, rebel partnered with Upparel to recycle the apparel no longer in use. This resulted in more than 4 tonnes of textiles and hardware being diverted from landfill and recycled.