Future Focus
A RESPONSIBLE APPROACH
At rebel, we get you. We know you want to do your part for a more sustainable planet, and we feel the same way. We also understand that everything we do and every product that we sell has an environmental impact. The team at rebel are taking steps so that our shoes, apparel and sporting goods – have a lower impact from production to the moment they are finally disposed of.
We also care deeply about the impact our brand has on different customers, from women and girls to our First Nations communities and LGBTIQ communities too.
We also care deeply about the impact our brand has on different customers, from women and girls to our First Nations communities and LGBTIQ communities too.
The Story So Far
When customers shop at rebel, we want them to know that they are buying goods from a company that understands the impact it has on the environment. Hey, we know there’s a long way to go, and that this is an important work in progress, but here are the conscious initiatives that we have implemented so far:
RECYCLE YOUR SPORTS BALLS
We are proud to partner with Game On Recycling - a recycling program that provides collection and recycling services for sports balls, making it easier to responsibly dispose of the products you no longer use and keeping the materials in the economy, and out of landfills. There are drop off bins in many of our stores.
RECYCLE YOUR SPORTS SHOES
We have also partnered with a Tread Lightly. A national initiative that takes unwanted sports shoes and responsibly recycles them into useful products like gym mats, floors and playgrounds. Much like the initiative above, there are drop off bins at many of our stores.
DIVERSITY AND INCLUSION IS PART OF OUR DNA
No matter who you are or what you stand for, sport levels the playing field for everyone. You meet all walks of life playing sport, and that’s just the way we like it.
WE GET BEHIND WOMEN IN SPORT
rebel is 100% committed to elevating women in sport. From supporting grassroots participation to elite athletes, we’ve made investments across all the major sporting codes - including cricket, football, netball, rugby league and AFL - because we want to inspire the stars of tomorrow by lifting the profile of female stars today. By supporting women, we also give young girls sporting leaders that they can look up to and inspire their own journey into sport.
PRIDE
Naturally, the team at rebel are proud to stand with our own LGBTIQ community during Pride Month, but we also believe that diversity should be championed every day of the year.
Email signatures with pronouns and our 2022 rainbow logo have been updated. Plus, we have added a permanent Pride landing page to our website featuring a range of unisex and rainbow products.
Email signatures with pronouns and our 2022 rainbow logo have been updated. Plus, we have added a permanent Pride landing page to our website featuring a range of unisex and rainbow products.
INDIGENOUS PARTNERSHIPS
rebel are proud to support and nurture our Indigenous partnerships across the country. Many of these partnerships give voice to First Nation people and create opportunities and pathways for them through sport. The Indigenous Basketball Australia, Team Mills Foundation and the Arthur Beetson Foundation – ABF are just a few of the great community-based organisations that we get behind at rebel.