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every game.
every goal.
we're in.
At rebel, we're proud to be an Official Partner of the AFL, AFLW, and the naming rights partner of the rebel VFLW.

We understand how Aussies feel about their footy. From supporting grassroots to empowering athletes at the top level, we’re passionate and committed about supporting Australians living healthy, active lives.

And when it comes to Aussie Rules gear, rebel has it all: boots, training gear, fan gear and more. Rebel truly is the 'Home of Football' in Australia.

We're also passionate about growing participation of women in sport, and we’re proud to be a Foundation Partner of the AFL Women’s competition since its inaugural 2017 season. Plus, rebel is also the naming rights Partner of the rebel VFLW, supporting the rising stars that are making a name for themselves.

Get involved
AFL Kick to Win
As part of rebel's sponsorship of the AFL, we activate ON the FIELD at one game per round of the regular season. Each week, Kick to Win gives up to 16 kids (aged between 6-12yrs old), the opportunity to go on the field, and kick a mini Sherrin football into a rebel pool. If it goes in, the child wins a $500 rebel gift card. Register your interest in this activation here. Winners will be contacted directly by rebel. Please note, you must be a rebel Active member to enter.
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Reboot your Boots
Community initiative
In partnership with the AFL and treadlightly, rebel launched the reboot your boots campaign initiative, with the shared goal of supporting communities in need and to help inspire Australians to chase their sporting dreams and passion.
The initiative leveraged key AFL events such as Gather Round and Sir Doug Nicholls Round, whilst providing support to the Ltyentye Apurte (Santa Teresa) community in the Northern Territory.
rebel customers and AFL fans were encouraged to donate their pre loved boots during Gather Round, which were cleaned and sorted, before being donated to the Santa Teresa community along with $1,000 worth of footy equipment.
Libby Birch
rebel Ambassador
Our very own rebel ambassador, Libby Birch, is a dynamic force in the AFLW. She is the only player man or woman to win 3 x premierships with 3 x clubs (Western Bulldogs 2018, Melbourne Demons 2022 & North Melbourne Kangaroos 2024). Libby also has 2 x All Australian selections to her name. Off the field, Libby is a qualified physiotherapist and is an AFL sports commentator.
Fun fact: Before she was a superstar AFLW player, Libby was captain of the Victorian Netball team. What can't she do!?